Allied Photographics India was established in October 1946. At the outset, the company represented Gevaert of Belgium, and marketed their range of products. In 1966, subsequent to the merger of Agfa and Gevaert, it merged with Agfa India to form Agfa-Gevaert India. In 1992 the Company adopted its present name to indicate its multifaceted representation of the national and international photographics and prepress industries.
During the period 1946 to 1986 the company was the first to introduce indigenously manufactured Photographic cameras like Agfa Synchro Box, Click III, Isoly I and II etc., and Black & White photographic papers in the country. These were marketed under the renowned ‘Agfa’ name. Ten years ago, the company started offering black and white photopapers under the ‘Sterling’ brand name. It holds a premium place in the market for this product. It also holds a prominent place in the market in photographic processing chemicals.
Some of the renowned international imaging companies Allied represents in India, are - Kodak Media Products for CD, DVD, DVC etc, Kodak for Ink-Jet paper and Films, Agfa-Gevaert , NV, Belgium for their professional products, ECRM , USA for imagesetters, Sterling black and white photographic papers and Ink-Jet paper, China Lucky Films Corp., for B/W paper & Films and Cine Negetive Films, Kingmax Digital Inc., of Taiwan for SD Memory cards, Compact Flash Cards and Multi Media Cards and various suppliers for graphic art processors.
Over the years, the Company has significantly changed its staffing and working methods in keeping with changing times. With 18 offices and stocking points in India, Allied has one of the largest distribution networks in the photographic trade. These are connected by state-of- the-art computer communications for efficient control and quick decision making. The company is exclusive distributor of Kodak Pro Image and Ultima Films and Ink-Jet paper for entire India. Further recently KMP Hong Kong had appointed the company as their exclusive distributors for its media products such as CD, DVD, DVC etc., for India and the Indian sub-continent.
The sales offices are manned by qualified motivated sales staff and engineers to see that the entire market is effectively covered and services rendered whenever required. The company has its Head office at Mumbai, Corporate office at Kanpur, four Regional Offices at Mumbai, Delhi, Chennai and Kolkata. It also have Branch offices at Ahmedabad, Indore, Raipur, Bangalore, Hyderabad, Kochi, Pondicherry, Lucknow, Guwahati and Patna. This is supported by a wide network of stockists spanning all parts of the country, enabling Allied to effectively cater its customers.
Allied is known for its commitment and service to customers and the trade, for its sound business ethics, and reasonably priced good quality products. The company’s objective has been to provide value addition to customers in India, through marketing service.
In keeping with changing technology, the company is now in the imaging business, and has diversified into computer related products dealing with digital imaging, such as digital cameras, image setters, inkjet media, CDs, DVDs, DVCs etc.