Amar Remedies, incorporated 1984, is engaged in the business of manufacturing a range of FMCG products. The company was incorporated as Swami Aushadalaya to foray into ayurvedic medicinal research and development. Later in 1995 the name of the company was changed to Amar Remedies.
The company established its first manufacturing facility in Surat, Gujarat. At that time when major toothpaste brands used gelatine as an ingredient, making their toothpastes non-vegetarian. Amar became first to launch a breakthrough product, which was a gelatine-free formula. In 1991, the company launched a ‘Vegetarian’ toothpaste in Gujarat.
Much later in 1998 the company widened its product portfolio and introduced Amar Strong, Amar Regular and Amar White Toothpaste.
In 2001, the company commenced a new manufacturing facility at Daman. This led to increase in capacity of manufacturing facility and developing more varieties of toothpaste.
Today ARL manufactures 25 ayurvedic and herbal products for local and export markets. Amar's products are exported to over 20 countries like USA, Canada, Italy, France, UK, Nigeria, Ghana, Sudan, Tanzania, Dubai and Panama, among others.
Headquartered in Mumbai, the company’s manufacturing facilities are located at Daman, Dehradun and Surat.
The company has a product portfolio that includes toothpastes, toothbrushes, petroleum jelly, talc, soaps, shampoo, lotions and creams. The company markets its products under brand name ‘Amar’.
The company has received ISO 9001:2000 certification for its quality management. The company has also received International Gold Star for Quality Award at the International Star Quality Convention held at Paris in 2007. The company is recognised as ‘One Star Export House’ by Government of India and ministry of commerce and industry.
Amar Remedies plans to invest Rs 25 crore to open 9 exclusive outlets of its newly-launched brand ‘The Nature’s Co’ in the next 18 months. The company is intending to open these outlets in metros as well as Tier I and II cities including Mumbai, Bangalore, Hyderabad, Pune, Surat and Chandigarh.