Incorporated in 1992, as Era Financial Services (India) Limited for operating the financial services sector in India, the company was re-christened as Era E-zone (India) Limited in 2006, representing the entertainment and hospitality arm of the Era Group of companies.
Era E-Zone is focused on operating and maintaining a chain of entertainment complexes with multiplexes, food courts, and hotels & resorts across the country as individual business units. It is conceptualized to harness the opportunities prevailing in the entertainment and hospitality industry in India. To capitalize on these opportunities, Era E-Zone intends to adopt a unique destination and experience led business model for operating and managing its hotels, resorts and entertainment complexes (encompassing food courts and multiplexes and hypermarkets) in major cities.
Era E-Zone forayed into the multiplex business with the launch of Era Cinemas in 2007. Through Era Cinemas, the company plans to take the Multiplex experience to both Tier II and III cities in conjunction with the NCR in the first phase.
In Hotels & Resorts and Facility Management business space, it is mapping trends and opportunities across 30-35 tourist destinations where there is an acute supply shortfall of quality, branded and cost effective budget rooms. Similarly, plans are on the drawing board for the development and management of super markets and food courts, for which the identification of key locations in emerging cities, as also of strategic partners who will help operate and manage these properties, has been initiated.
Currently, it has 3 multiplexes, namely First Cinemas in Jaipur, Mayamandir in Ajmer and Grandlay in Delhi. In food court business it encompasses to forge into partnerships to operate and manage food courts.The company has signed a Memorandum of Understanding (MoU) with Era Landmarks for the establishment of Era Food Zone, Meerut (Uttar Pradesh) for a period of nine years.
Establishing an agreement between Era E-Zone and Bardiya Construction has paved the way for the development of Era Food Zone at Jaipur (Rajasthan).
Era E-zone (India) Limited is the part of Era Group of Companies. Headquartered in New Delhi, Era Group was promoted by Mr. H.S. Bharana, The Era Group comprises 5 dynamic companies - Era Infra Engineering Limited, Era Building Systems Limited, Era Landmarks (India) Limited, Era E-Zone (India) Limited and Era Power (India) Private Limited each of them armed with a vision to become the first amongst equals.
Silverline Cinemas Private Limited is the only wholly owned subsidiary of the Company.
It has plans to set up 200 screens over a 6 year period across all state capitals and category B towns and to develop atleast one multiplex cinema each in Mumbai, Bangalore, Hyderabad and Ahmedabad.Era E-Zone plans to operate and manage 30 food courts in the next 4 years it is also planning to come up with 4 Screen Multiplex in Ghaziabad.