Aries Agro was founded by T B Mirchandani and Bala Mirchandani in 1969. It is into the business of manufacturing of micronutrients and other nutritional products for plants and animals. It started its activity by manufacturing a small range of mineral feed additives for animals and birds and then diversified into mineral additives for the agriculture use. Its products were immediately accepted by the consumers and slowly it became the brand leader in the field of mineral nutrition with a range of products including mineral premixes, milk boosters, protein concentrates, vitamin premixes, anti-coccidian and anti-bacterial feed additives.
In 1975, it diversified into nutrients for plant. It had in-house expertise in the area of mineral nutrition and thereby decided to concentrate on the same. It conducted research on compounds that could deliver mineral nutrients to plants more efficiently. The research zeroed in on 'Metal Chelates'. The product had to be manufactured in accordance with the locally available ingredients and expertise which posed a challenge for the company. Through in-house R&D efforts, Aries Agro branched out into agrochemicals in 1975 with the introduction of Chelated Micronutrients. It pioneered the concept of Chelates in India with the introduction of 'Agromin', a micronutrient fertilizer in the year 1975, followed by 'Chelamin' in 1976. Agromin (chelated micronutrients) and Chelamin (chelated zinc) are the company's flagship brands. It is one of the leading manufacturer and seller of Chelates in the country.
The company also conducted in-house R&D to develop bactericides for agriculture. It was amongst the first few to receive license for use of bactericides for agricultural use from the Government of India. This was then followed by the introduction of plant hormones. In 2001, Aries expanded its product line to include secondary nutrients -- sulphur, magnesium and calcium. In the subsequent years, it continued expanding its plant nutrition product line to include value-added, water-soluble complexes of nitrogen (N), phosphorous (P) and potassium (K).
Aries today has several exclusive marketing arrangements with manufacturers of quality plant nutritional products all over the world. All products sourced from abroad are formulated with specific inputs from Aries' market intelligence and technical support from its technical support teams. The R&D efforts of its International partners have therefore taken into account the unique agro-climatic requirements of India. This ensures that all the products that Aries imports from Europe, Turkey, Singapore, USA and South America are all tailor-made to suit Indian conditions. 'Made For India' is indeed, the Aries mantra.
Since the turn of the millennium, Aries has positioned itself as India’s plant nutrients super bazar. It has emerged as India's most respected supplier of quality plant nutrition solutions, having a comprehensive range of primary, secondary and micronutrients all available under the Aries umbrella.
The company is ISO 9001:2000 certified