Ashnoor Textile Mills was incorporated on January 21, 1984 and the certificate of commencement of business was obtained on January 27, 1984. It was promoted by Vidya Sagar Gupta and Kishan Chand Aggarwal. The commpany started commercial activities in May 1984. It manufactures and exports handmade wool and silk pile carpets.
Crystal Water became a subsidiary of the company during 1986. This subsidiary undertook to manufacture water-coolers-cum-heaters under the brand name 'HOT IN COLD', Trial operations commenced in June 1987. Pelican Construction, become a subsidiary of the company during 1987-88.
The company has also diversified its activities into the field of imports, consumer durables and real estate business.