Asian Electronics (AEL) is a manufacturer of energy saving products. Incorporated in 1964, the company started with manufacturing passive components and later in 1998 it diversified into the lighting segment.
The company is focused on designing and manufacturing of energy efficient products. It has a distribution network of 300 dealers spread across India.
AEL's financial model of “Pay from savings” has been recognized as one of the best by US Agency for International Development (USAID) in conjunction with other official agencies.
The company has a product portfolio that includes energy efficient lighting systems, range of luminaries such as Asian and Asian Raymold, intelligent lighting systems, LT and HT switched capacitor systems and HT substation load management system.
AEL offers high quality luminaries for use with T8 / T5 FTLs, CFLs, MV, SV, HID, lamps for all possible applications in the domestic, corporate, industrial, down lighting, floodlighting, landscaping segments and for special applications as in clean rooms in the pharmaceutical industry.
The company has partners with Westlux to distribute energy efficient lighting products all over Europe.
AEL has received certification from various agencies such as ISI, ETDC, ERDA, ERTL, CE, VDE, UL and EMV.
The company has over 500 industrial customers namely Taj Residency, Vardhman Group, The Leela Mumbai, Breach Candy Hospital, Tata Tele Services, Hero Cycles, Bharat Sanchar Nigam, Pepsico India Holding, Eveready Industries, Ceat Financial Services, Lucas TVS, Coca Cola, Parle Product and Brittania Industries, among others.
AEL has entered in joint venture with Home Solution Retail India -- part of Future group. The company will provide lighting solutions to Home Solution Retail. AEL has also formed joint venture with Home Solution and Idiom Design and Consulting.