Athena Financial Services, was incorporated on August 30, 1990 as a public limited company and obtained its Certificate of commencement of business on September 12, 1990 from the Registrar of Companies at Maharashtra in Mumbai. The company was initially promoted by Kinetic Engineering and 20th Century Finance Corporation.
The company had, in the past, operations at around 400 locations all over India, which has now been reduced to about 150 centres in view of identification of certain locations as small and unviable. The company has started distributing various retail finance products thereby widening the revenue stream. The company also functions as service providers for insurance related activities.
The registered office of the company is located at 4704, Pune-mumbai Road, Pimpri Chowk Pune in Maharashtra
Business area of the company
The main business of the company has been hire purchase financing of Kinetic two wheelers with focus on the retail segment. There has been no lending business of the company. The company has changed its business model from fund based to a fee based one.