Bajaj Corp incorporated as ‘Bhaumik Agro Products Private Limited’ on April 25, 2006 under the Indian Companies Act, 1956 with the Registrar of Companies (RoC), Maharashtra. The company's name was changed to ‘Bajaj Corp Private Limited’ pursuant to a special resolution of the shareholders’ of the company dated July 18, 2007 and consequent to such change of name, a fresh Certificate of Incorporation dated September 11, 2007 was issued by the RoC, Maharashtra. Pursuant to a special resolution of the shareholders of the company on September 14, 2007, the company was converted into a public company, and the name of the company was further changed to ‘Bajaj Corp Limited’ and consequent to such change of name, a fresh Certificate of Incorporation dated October 16, 2007 was issued by the RoC, Maharashtra.
The company commenced manufacturing and sales of its products in April 2008. Its products have been in existence since 1953 and were sold by different Bajaj group companies. BSL an erstwhile Bajaj group companies manufactured and sold its products until December 2000. In January 2001, pursuant to a scheme of demerger, BSL transferred its operating business and assigned the trademarks for all the brands to its subsidiary Deccan Ayurvedashram Pharmacy Limited which subsequently changed its name to BCCL.
Subsequently, pursuant to the execution of the Trademark License Agreement between BCCL and us, BCCL assigned the trademarks for the products in its favour.
Bajaj Corp is one of India’s leading producers of hair oils. The company is a part of the Shishir Bajaj Group companies (the 'Bajaj Group').
The company’s key products are Bajaj Almond Drops, a premium brand that is currently the market leader in the light hair oil segment. Almond Drops accounted for approximately 92% of the net sales in the nine-month period ended December 31, 2009. In addition, the company markets its hair oil under the brand names Brahmi Amla, Amla Shikakai and Jasmine hair oil. The company also produces oral care products under the brand name Bajaj black tooth powder.
The company manufactures its products at two company-operated facilities in Parwanoo and Dehradun. It also expects to open a third company-operated facility in the first quarter of calendar year 2010 at Paonta Sahib. By completing this 3,500 square meter facility in Paonta Sahib, we expect our production capacity for light hair oil to increase from 39 million litres per annum to 74 million litres per annum. In addition, it also engages third-party manufacturers at Parwanoo, Himachal Pradesh for hair oils and Udaipur, Rajasthan to produce its oral care products. These third-party facilities have a combined installed capacity of 9 million litres per annum. As of December 31, 2009, the combined production capacity for all company and third-party operated production facilities was 83 million litres per annum.
The company markets its products through our in-house sales team as well as sales personnel employed through its distributors. These sales personnel are responsible for making its brands available throughout India. It manages a distribution network that includes 4,300 distributors, or 'stockists', that sell to more than 1.49 million retail outlets located throughout India.
In 2012 Bajaj Corp Ltd incorporated a Wholly Owned Subsidiary-Bajaj Bangladesh Limited, to take up hair oil and other related business in Bangladesh.
Business area of the company
The company is engaged in the manufacturing of hair oils. The company markets its hair oil under the brand names Brahmi Amla, Amla Shikakai and Jasmine hair oil.