Brandhouse Retails, a wholly owned subsidiary of S.Kumars Nationwide Ltd, was established as a pure play customer-centric retail organization in 2004. Brandhouse Retails Ltd, (BHRL) received the permission for listing of its shares from BSE and NSE and the shares commence trading from March 27, 2009. As a company, it caters to the entire spectrum of the socio-economic segment in the Indian market, BHRL’s range of retailing expertise extends from catering to the middle class to the affluent.
BHRL sets up and manages exclusive brand outlets for the following brands; Reid & Taylor, Belmonte, Stephens Brothers, Carmichael House and leading international luxury brands like Escada and Alfred Dunhill.
In 2008, S Kumars Nationwide had demerged its retail business into Brandhouse Retails Ltd (BHRL). The company listed 5,19,94,195 shares on the bourse.
BHRL is part of the SKNL Group, led by Nitin S Kasliwal (Chairman - BHRL and Vice Chairman & MD– SKNL) which includes; S. Kumars Nationwide Limited (SKNL) and Reid & Taylor (India) Limited. SKNL is a leading textile conglomerate with interests in fabrics, apparel and home furnishings across all socio-economic segments. Reid & Taylor (India) Ltd. is a leading player in luxury suitings and men's apparel in the premium segment.
BHRL today is one of the leading retailers in fashion and lifestyle. It has inked a joint venture with Italy’s Number One fashion retailer ‘Oviesse’ to launch the brand in India.
The company’s retail network is spread across all major metros, mini-metros and state capitals. It also has retail presence across Tier II & III cities, making it the only retail company in the country to cater to all socio-economic segments of the Indian markets. The company operates in high streets, malls, luxury shopping arcades & 5 star hotel properties with store sizes ranging approximately from 500 sq.ft. to 2700 sq.ft.
Products of the company come under different brands as:
The company is planning to enter multi-brand, large-format, discount outlets and expand its total network of stores to 400 by the end of this year and another threefold by fiscal 2010.
Brandhouse Retails on February 17, 2009 entered into a joint venture with Italian apparel brand, Oviesse. Both the firms will invest Rs 161 crore in the new entity which will market the products of Oviesse in India. Under the new joint venture, about 190 stores will be set up in various cities of the country. According to a statement of Brandhouse, the proposed stores will come up at Tier I and Tier II cities in the next five years.