CEAT, incorporated in 1958, is among the best tyre manufacturers in India. Besides tyres, the company also manufacture and markets tubes and flaps
The company manufactures a wide range of tyres for two-wheelers, three-wheelers, four-wheelers, tractors, tippers and trucks.
In 1924, CEAT International was commissioned at Turino in Italy to manufacture cables for telephones and railways. Later in 1958, CEAT forayed into the Indian market leading to formation of CEAT Tyres of India. The company was formed in collaboration with the Tata Group.
Much later in 1982, the RPG Group took over the control of CEAT Tyres of India and in 1990 the company was rechristened as CEAT.
The company manufactures over 6 million tyres on an annual basis. It operates 4 Manufacturing plants - 2 in India (Mumbai and Nashik) and 2 in Sri Lanka. It has 10 outsourcing units for tyres, tubes and flaps. The company also operates 3 dedicated 2-3-wheeler plants controlled by CEAT
CEAT exports tyres to countries namely USA, Africa, America, Australia and other parts of Asia. The company has pan-India network of 36 regional offices, over 3,500 dealers and more than 100 C&F agents. It also provides after-sales services through its all four divisional offices, assisted by 50 service engineers.
Since 1984, the company conducts an R&D activity that focuses on providing customer a high-end product.
The company’s manufacturing units have received ISO /TS16949 certification for quality management.
• CEAT Ltd. and AK Khan & Company Ltd. sign a Joint Venture Agreement to manufacture automotive tyres in Bangladesh Total investment of 67 million dollars• CEAT wins 1st prize by Municipal Corporation of Greater Mumbai and Tree Authority of India towards the best maintained traffic island gardens2011
• CEAT wins Gold at the EFFIE Awards 2011 for Be Idiotsafe Campaign.• CEAT wins Cause Marketer of the year award at CNBC Awaaz Consumer Awards 2011CEAT wins Gold at the EFFIE Awards 2011 for Be Idiotsafe Campaign.CEAT wins Cause Marketer of the year award at CNBC Awaaz Consumer Awards 2011
2010CEAT wins awards for Employer Branding and Best HR Practices for 2010
2009CEAT receives Reader's Digest Trusted Brand Gold Award for 2009
2008The 2007-08 Raid de Himalayas 2 wheeler Rally was won on CEAT TyresCEAT was the no 1 in exports amongst all tyre companies in India..... Source ATMA Report 2007-08CEAT Shoppe wins Best Innovation Award 2007-08 (* Franchisee Association of India)From a 2 wheeler tyre to a Car Tyre to a Giant OTR Tyre, CEAT makes the entire Range of Tyres.CEAT won the Employer Branding Award for 'Excellence in Training 2007-08' ( * Awards by the Asia Pacific HR congress)CEAT has adopted a village 'Tirad Seth', near Nasik as part of its CSR activities.NCQC Distinguish award for Quality circle in 2006 at Kanpur IndiaBest case study award from CII in 2005RPG Best TQ\M Team Award for CFT in 2005 and 2006Recognized with RPG BTT Six Sigma Team Award in 2005-06Winner of RPG Quality award in 2003, 2004 & 2006Certificate of merit in RPGOE in 2005
RPG Group (Parent Company)
RPG Group has business interests in tyres, cables, power transmission, telecommunications, pharmaceuticals, specialty chemicals, retail and consumer marketing, hotel and tourism, entertainment and agri-business.
It owns companies namely CESC, RPG Cables, Zensar Technologies, Spencer’s Retail, Music World, Harrisons Malayalam and Raychem among others.