Cinerad Communications was incorporated on September 17, 1986 as a private company. The Company was involved in the production of advertising films. Its client base included corporate entities from various segments of industry. Cinerad Communications produced two India Tourism commercials for McCann Direct, New York, a division of McCann Erickson, currently one of the largest advertising agencies in the world. In 1993, the focus of the Company's activities changed from the production of advertising films to the planning and establishment of a Digital Video Editing and Computer Graphics Facility.
In 1997, Studio Mirage, a unit of Cinerad Communications entered into a strategic alliance with Prasad Corp's EFX of Mumbai, to provide world class digital effects for the Mumbai film industry. CINERAD entered into an agreement with Tektronix (India) for the setting-up of the Heavy works Non-Linear Film Editing System at Studio Mirage. Cinerad Communications is based at Mumbai, India.
Business areas of the company:
Cinerad Communications operates in the entertainment industry in India. The company produces advertising and promotional films, corporate films, and documentaries for television. It also offers post production services and operates a digital editing facility. The company is based in Mumbai, India.