Dish TV is a part of Essel Group, is India’s first direct to home entertainment service. The company provides around 225 channels, highest in numbers in this segment. It also provides games, interactive TV, Movies on Demand, etc. Dish TV is market leader in Direct to home (DTH) service having a pan-India presence.
By digitalizing Indian entertainment, this enterprise brought best television viewing technology. It not only transmits high quality programmes through satellite; but also gives a complete control of selecting channels and paying for them. Dish TV imparts DVD quality picture and stereophonic sound effects to the customers. It promises to change the experience of TV viewing with its uninterrupted transmission service. The endeavor enters next level of entertainment with futuristic features, such as EPG (Electronic Programme Guide), parental lock, games, 400 channels, interactive TV and movie on demand. Dish TV also brings exclusive national and international channels for the first time in India.
Dish TV India has three subsidiaries namely Integrated Subscriber Management Services (ISMSL), Agrani Satellite Services (ASSL) and Agrani Convergence (ACL).
In May 2010, the company launched High Definition (HD) Service - Dish Tru HD on its platform.
In December 2010, Dish TV India expanded its channel capacity by 50% to 648 MHz from earlier 432 MHz by entering into a long-term contract for additional transponders on Asiasat with ‘Antriksh’.
In Feb 2011 Dish TV, the pioneers and market leaders in the Indian DTH market, became Asia’s first DTH company to acquire 10 million subscribers.
In March 2011, announced an alliance with J&K Bank enabling it to offer recharge preference to its subscribers in the state.
In June 2011, Dish TV announced an addition of three more Telugu channels in its bouquet for its Telugu speaking viewers in the state of Andhra Pradesh and addition of two more Kannada channels in its bouquet for its viewers in the state of Karnataka. It has also added three more Oriya channels in its bouquet for its viewers in the state of Orissa.
In July 2011, Dish TV offers digital entertainment for the complete family at cable TV prices. Dish TV offers new packs specifically for South Indian.
Products and Services
Dish TV provides wide range of packages that caters to all segment of keeping in mind needs various customers such as Dish Maxi Plus, Dish Maxi, Dish Welcome, Dish Freedom Plus, Dish Freedom, Silver Pack, Child Pack, Dish Mini, Dish A La Carte. It has also introduced new packages to attract more consumers such as “Mini Pack”.It also provides other services such as movies on demand, gaming, bhakti active, astro active, sports active and multilingual services. It also provides ICICI active, an Interactive banking services giving information about products and services of ICICI Bank.
It also provides other services such as movies on demand, gaming, bhakti active, astro active, sports active and multilingual services. It also provides ICICI active, an Interactive banking services giving information about products and services of ICICI Bank.