Eveready Industries India incorporated in 1934, is a well-known name in dry cell batteries segment. Erstwhile the company was a subsidiary of Union Carbide Corporation, US that later was acquired by B M Khaitan and the Williamson Magor group of companies.
Besides dry cell batteries, the company also manufactures flashlights (torches), mosquito repellant and packet tea.
In 1995, company formed a JV with Ralston Purina Overseas Battery Company of US to establish Energizer India- a private limited company that would be engaged in manufacturing of reowned Energizer brand of alkaline batteries in India. The same year, in order to develop rechargeable Ni-Cd and Ni-Mg batteries in India, company entered a MoU with Gold Peak Industries of Hong Kong.
In 1999-2000 the company established a new poly sleeve jacketed battery line at Camperdown Works in Calcutta.
Later company started manufacturing batteries for watches. In April 2004 Eveready Industries India was demerged into two separate companies namely McLeod Russel India and Eveready Industries India. Eveready has the second largest retail distribution network in India.
Later with an investment of Rs.60 crores company established a unit situated in Uttaranchal to manufacture of dry cell batteries with a capacity of 40 crore pieces per annum, this project became operational in 2006.
Today, the company is largest selling brand of dry cell batteries and flashlights (torches), commanding market shares of about 46% and 85% respectively in India.
Dry Cell Batteries- Under this company manufactures carbon zinc batteries, rechargeable batteries and alkaline batteries. The company markets these batteries under the brand name 'Eveready'.
Flashlights- Eveready Industries is the largest manufacturer of flashlights in South Asia. Under this company has launched models namely A1, Spectra, Satin, Prakash, Delight, Vijeta, Tango, Cruiser, DL01, DL02 to name a few.
Tea-Company manufactures tea and markets the same under the brand name ‘Tez’.
Mosquito Repellent- Company manufactures mosquito repellent and markets it under brand name ‘Poweron’.
In the year 2007, the company entered into a sales and distribution tie-up with Phoenix Lamps for selling CFLs (Compact Fluorescent Lamps) under the brand name Eveready Halonix. Phoenix Lamps. This JV required an investment of US$ 40 million with 4 plants having a production capacity of over 130 million lamps a year.
Eveready Industries India plans to increase it product portfolio in future. The company is conducting test marketing of dishwash detergent and after successful completion it will launch the product.