Freshtrop Fruits company was incorporated as a private limited company on September 30, 1992. It was converted into a public limited company on September 22, 1994. The company is promoted by Ashok V. Motiani, en Engineer from the Indian Institute of Technology, Mumbai. Motiani had initially setup the packaging business of the Motiani Group, which has its manufacturing facilities at Ahmedabad.
Freshtrop Fruits is engaged in the business of exports of fresh fruits and vegetables to leading supermarket chains in various parts of Europe. The company is dealing in fresh fruits like grapes, pomegranates and mangoes. In 1993 Freshtrop set up its first post-harvest handling facility at Nashik, in the state of Maharashtra, 200 km. from Mumbai, with a capacity to pack and pre-cool 20 MT of fresh produce a day. In 2002 Freshtrop setup its second state-of-the-art, completely air conditioned, post-harvest handling facility at Sangli in Maharashtra with a similar capacity.
In 2003 Freshtrop added mechanized packing system for packing grapes in consumer packs known as punnets. Again in 2004 balancing equipments were installed to improve utilization of existing assets and new systems were set up to ensure 100% traceability. In 2005 Freshtrop setup its third most modern post harvest handling facility at Satara in Maharashtra. All 3 facilities now have an individual installed capacity to pack and pre-cool more than 20 tons of fresh fruits per day and can store around 150 MT of this product in palletized form in its cold stores.
Freshtrop has been a consistent and dependable supplier of good quality fresh produce to the most demanding supermarkets of Western Europe. Freshtrop works with over 1,000 growers spread across three states Maharashtra, Karnataka and Andhra Pradesh in southern India. The main objective of the company is to serve their customers at a level that meets or exceeds their expectations. They operate their business in a manner that their customers would like, based on their needs and desires with respect to providing safe products of premium quality in commercially adequate quantities.
Product range of the company includes:
3.Pomegranates An impressive apple-shaped fruit with hard golden-red skin and a large calyx resembling a royal crown – pomegranate is a fruit with mystical past and an amazing future! It has already gained the reputation of a super-fruit with amazing anti-oxidant properties.