Gitanjali Gems, incorporated in 1986, is one of leading players in jewellery segment. Founded in 1966, it was the first group company to engage in cutting and polishing of diamonds in Surat, Gujarat. Today this $900 million multinational group is one of largest manufacturer, retailers and exporters of diamonds.
In the year 1990 company commissioned Gitanjali Creations -- a 100% export-oriented unit located at Borivli, Mumbai.
The xompany became first to produce the world’s smallest heart shaped diamond (0.03 carat) and developing some 25 patented facet patterns.
Gitanjali Group's has operational presence starting from sourcing of rough diamond, cutting, polishing and distributing, to jewellery manufacturing, which includes designing, mould making, wading, casting, sprue grinding, filing, polishing and setting. The company was first to offer diamond studded jewellery at reasonable prices.
The company uses latest CAD and CAM processes and equipment for creating designs for jewellery.
The company is bestowed with more than 50 awards from the ministry of commerce as an acknowledgement of its export performance under diamond and jewellery. Gitanjali Gems has presence in like namely USA, UK, Belgium, Italy and the Middle East to Thailand, South East Asia China, and Japan.
Currently, it has brands that includes loose diamonds, diamond and other stone-studded jewellery (natural and synthetic), in gold, silver, steel and combinations, s high-end watches, jewellery-watches, luxury artefacts and accessories.
The company market its products through store chain namely Bezel, Giantti, World of Solitaire and Gitanjali Lifestyle.
Under jewellery, the company has a portfolio of brands namely Nakshatra, Lucera, D’Damas, Calgaro, Sangini, Rivaaz, Desire, Kashvi, Asmi, Maya, Diya, Ezee Diamonds and Stephan Hafner. Under watches, it retails brands like Philip, Sector, Marvin, Umbro, Miss Sixty, Roberto Cavalli, Iris, Morelaato and Just Cavalli.
Under Home accessories, the company retails brand -- Greggio Argento. Gitanjali Gems
In 2011 Gitanjali Gems incorporated GGL Diamond, LLC in United States of America, through its wholly owned subsidiary Gitanjali USA, Inc. The main object of GGL Diamond LLC is to source and distribute diamond and jewellery.
In 2012 Aston Luxury Group Limited, a wholly owned subsidiary of the Company has acquired entire stake in Leading Jewels of Japan K K with a view to expand its business in Japan and adjoining region. The main activity of Leading Jewels of Japan K K is Production, sales, purchase, import and export of diamonds, precious stones, jewels and jewellery. Gitanjali Gems Ltd through its Hong Kong based wholly owned subsidiary 'Aston Luxury Group Limited', has Incorporated 'Leading Singapore Jewels Pte. Ltd.', with a view to expand it's business in Singapore and Far Eastern regions. The main activity of the Leading Singapore Jewels Pte. Ltd. is retailing and distribution of jewellery."
Diamonds-Under this, the company is engaged in every part of diamond processing. For its diamond export the company has received various awards from international organisation as well as from Government of India.
Jewellery- The company offers a wide range of jewellery under gold, diamond and platinum segment. Company’s designs include Indian traditional, ethnic, classic, contemporary and casual.
Retailing- The company is also engaged in retailing its diamonds and jewellery. Currently the company markets over 40 brands that are owned and franchised under its retail chain Gitanjali Lifestyle.