Godrej Consumer Products (GCPL) is a leader among India’s Fast Moving Consumer Goods (FMCG) companies, with leading Household and Personal Care Products. The company’s brands, which include Good Knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, are household names across the country. The company is one of the largest marketers of toilet soaps in the country and is also leaders in hair colours and household insecticides. Its 'Good Knight' brand has been placed at an overall rank 12 and continues to be the most trusted household care brand in the country in Brand Equity's Most Trusted Brands Survey 2010.
Branch Offices in Mumbai, Delhi, Kolkata and Chennai ensure pan-India coverage, while factories located at Malanpur (Madhya Pradesh), Thana (Himachal Pradesh), Katha (Himachal Pradesh), Guwahati (Assam) and Sikkim cater to the diverse requirements of its product portfolio.
The company also has a strong emerging presence in markets outside India. With the acquisition of Keyline Brands in the United Kingdom, Rapidol and Kinky Group, South Africa and Godrej Global Mideast FZE, the company own international brands and trademarks in Europe, Australia, Canada, Africa and the Middle East. As part of increasing its global footprint, the company has also recently acquired Tura, a leading medicated brand in West Africa, Megasari Group, a leading household care company in Indonesia and Issue Group and Argencos, two leading hair colorant companies in Argentina.
Soaps and Talc- It has created brands like Cinthol, Fair Glow, Evita, and Vigil.
Hair Care- Under this it has introduced various hair colour products such Colour Soft, Anoop, Renew, Godrej Expert and Kesh Kala.
Household and Fabric Care- In this segment it has introduced products like Godrej Dish wash, Glossy and Ezee.
It had acquired Brian Boyce and Vicki Dryden Wyatt Keyline Brands namely Cuticura, Aapri, Erasmic, Inecto and Nulon.
Rapidol- GCPL acquired South African business Rapidol that has brands like Inecto and Soflene.