Incorporated on the October 27, 1945 Jay Shree Tea & Industries Ltd, a well diversified conglomerate of B.K. Birla Group of Companies, acquired a growing number of tea estates in both North and South India and initiated innovative, intensive and integrated field development work on all fronts. The company has adopted a marketing strategy to provide Garden Fresh Tea to all its clients.
Besides tea, the Company manufactures Single Super phosphate and Sulphuric Acid in its Chemical Plants at Khardah (set up in 1961) and Gurgaon (set up in 1987). The company is also engaged in Warehousing activities at Calcutta and Kochi. It has also developed prestigious residential and commercial complexes at Calcutta and Bangalore.
As a leading business house - catering for the best possible tea at the most competitive prices, it has already created its own niche in the market. Not only in India but also in Germany, Japan, U.K, Middle East and the CIS, it has a steady consumer - oriented presence. Today, by effectively harnessing the promising aspects of the Internet, and by addressing every possible tea related market segment with newer value propositions and transferring its services across geographical borders, it aspires to develop further, creating brighter prospects for its customers.
The company has under its fold 19 tea estates including two estates in its subsidiary spread all over India and manufactures around 15 million Kgs of tea per annum. Total area under tea is around 8000 Hectares. The company produces around 10% of total Darjeeling teas produced in the country.
The company's efforts to improve tea productivity and quality have been recognized at various levels and numerous awards and prizes have been awarded to it. Most of the tea estates of the company are ISO-9002 certified.
The different brands of tea manufactured by the company are:
From Assam tea- Birla Tea, Birla Tea Sadabahar, Birla Tea Jaandar, Birla Tea Kalline Gold, Birla tea Jaandar while its Darjelling tea brands include Everest, Kanchenjunga, Classic Pure and Golden Caddy
Different division of the company are: