Marico is one the leading company in FMCG sector incepted in year 1988. The company has created one of biggest brands in India. Every month ,over 70 million packs from Marico reach approximately 130 million consumers in about 23 million households through a widespread distribution network of more than 2.5 Million outlets in India and overseas.
Consumer products business
Marico’s consumer products has prominent market share in coconut oil,hair oils,post wash hair care,anti lice treatment ,edible oil ,fabric care,etc.Under this it created brands like Parachute, Safola, Revive, Starz, Medikar, hair & care etc.
It has also entered food segment through Saffola Diabetes Management Atta mix.
Marico presence in international market became more evident through its major acquisition of international brands namely camellia, aromatic ,Fiancée, Hair Code ,Sundari, etc .Acquisition of Fiancée & Hair Code gave Marico a customer base of 26 million.
With KAYA Marico entered into skin care segment .Its KAYA Skin clinic offers dermatological & scientific procedures most of them approved by USFDA. Today there 65 Skin Clinics in 19 Indian cities, 9 in Middle East has a customer base of 350,000.
Marico was awarded Business Leadership Awards in the FMCG (Personal Hygiene) category (July 2007) by NDTV Profit.
Marico was rated No.1 of India's Most Innovative Companies by the Business Today Monitor Group Innovation Study.
Marico was one of India’s 10 best marketers by Business Today-2006.
Marico was among top Eight India Global challengers according to Standard & Poor’s global rating of mid-size companies-2006.
2010Harsh Mariwala was awarded the Ernst & Young ‘Entrepreneur of the Year Award’ 2009 in the Manufacturing category.2011Marico strengthens its presence in SE Asian through a male grooming, skin care and food portfolio acquired in Vietnam.2012Marico to acquire Paras personal care business from Reckitt .Marico - Marico completes acquisition of Halite Personal Car.2012India's Gen next gets styled by Marico