Muller & Phipps India was incorporated in Kolkotta(Calcutta) on October 12, 1917 as a fully owned subsidiary of Muller & Phipps International, New York, USA. Muller & Phipps (I) acted as indenting agents for many well-known American and continental manufactures of consumer and industrial products. Some of the brands that were brought to Indian subcontinent by Muller & Phipps include Gillette Blades and shaving accessories, Quaker Oats, etc.
Muller & Phipps India is one of the largest company with highly efficient distribution network & quality marketing services in India from past 90 years.Company came into existence in 1917 as a fully owned subsidairy of Muller & Phipps International New York, USA, operating through its diverse portfolio of consumer/pharmacy products.
The Industrial products handled by Muller & Phipps include bearings, Automobile parts, crank shafts, power engines, tools and accesseries. M&P operated through its two division (Merchandising and Industrial) and with branches and warehouses at all major cities of India.
The post independence era of 1950's outlined India's policy of self-reliance & consequently, restrictions were imposed on import of consumer products. Moving with times and consistent with the company's philosophy of being of service to Indian consumers, Muller & Phipps march towards becoming a marketing organisation with strong foundation for efficient and extensive distribution of a wide range of products.
With the sucess of these products, Muller & Phipps grew steadily to be regarded as the leading and most progressive distribution company in the country. The fall in line with the Governement's policy on dilution of foreign equity holdings, Muller & Phipps Internatonal maintained their equity participation at 24%.
When the restrictions on foreign holding were removed, Getz Corporation acquired majority of holdings in Muller & Phipps (I) Ltd. They cover around 40,100 chemists,C 65700 General Stores, 82450 Provisional/Kirana stores and around 2345 Super Markets. This huge amount of points across the network, they use sofisticated and highly effective tools to manage these distribution network.
From Consumer Products to Health Products, M&P caters all the different types of products.
Product range of the company includes:
The company has a history of pioneering large number of consumer products in the country. Some of the brands promoted includes Vicks, Helene Curtis, Chandrika, Ujala etc. Currently the company deals with Color Mate and other products.