Page Industries was set up in 1994 with the key objective of bringing the world renowned brand “Jockey” to India. Its promoters, Genomal family, had then been associated with Jockey International Inc for 44 years as their sole licensee in the Philippines. It became a public company in March 2007 and is quoted on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) of India.
The company is located in Bangalore and is the exclusive licensee of Jockey International Inc (USA) for manufacture and distribution of the Jockey brand innerwear/ leisurewear for men and women in India, Sri Lanka, Bangladesh, and Nepal.
In the early 1990s, when globalization was just unfolding in India, innerwear was a low involvement category for consumers. There was no organized international innerwear brand retailed in India. Page Industries Ltd identified this need and introduced a wide range of quality products for men and women employing modern global marketing and distribution methods.
The company commenced operations in the year 1995 with the manufacturing, distribution and marketing of Jockey products. As of end 2008, the company employs over 6,000 people with manufacturing operations spread over three plants in Bangalore totaling 500,000 square feet of space. It commands a wide spread pan-India distribution encompassing over 16,000 retail outlets in 1,100 cities and towns and has revolutionized the innerwear market by launching exclusive Jockey outlets across India numbering 50 as of end 2008.
In 2005 and 2009, the company was awarded the “Best Licensee of the Year” by Jockey International Inc, in recognition for its outstanding achievement in establishing and strengthening the Jockey brand as a market leader in India.
In August 2008, Page Industries’ promoters Genomal family and Jockey International USA celebrated their golden anniversary of association and both groups renewed their commitment to an even more exciting next 50 years.
Products of the company