In the early years, when processing and printing of photographs was done manually, studio lighting was done with tungsten bulbs, which gave very good results. But, with the advent of photo finishing machines, problems arose as photographs started developing casts due to the tungsten lamp. The problem encouraged the founder of the company J. P. Soni to learn quickly the technology for manufacturing studio flash systems. And in 1976, with the singular aim to equip every photographer & studio with state-of-art equipment at most affordable prices, he formed Photoquip - the professional studio system lab. Later in 1984, Photoquip collaborated with Elinchrom - the world’s leading studio flash system manufacturer - with a view to export studio flash systems to Switzerland.
A decade after its formation, Photoquip felt the need to grow at a quicker pace, and the company went public with Photoquip India Ltd. The company's unique position and strength enabled them to get sole distribution rights to the Italian giants Manfrotto, Gitzo (France) for lighting supports, camera tripods/heads and accessories and Nissin (Japan) for flashguns. Photoquip, over the decades, has been understanding and catering to the needs of the photographic fraternity, and has dedicatedly ensured that every photo studio is equipped with the best equipment that meets the most stringent requirements. In 1998, Photoquip realised the customer's need in the market for a good, affordable, easy-to-use and world-class quality cameras, and hence diversified from professional products into the consumer market. Thus KLIK, which was registered by the company decades ago, was re-launched, and it established itself as a popular brand within a very short period. The camera was targeted at families wanting to click away at social gatherings without much fuss. The range launched as the middle class budget camera, became a runaway hit. In 2001, Photoquip launched into a vigorous R&D campaign for unearthing the digital solution for Gretag Masterlabs, considering the huge market potential for a cost effective digital machine. And after four years of untiring research, Photoquip now proudly introduces Digital Combo - a complete digital upgrade for Gretag Masterlab 740. Photoquip intends to continue offering the Indian customer the benefits of all the latest world-class technology, packaged in its quality products, at the most competitive and affordable prices. In future, Photoquip aims to bridge the gap in technology and keep delivering in all sincerity, the photographic fraternity and even the fun loving photo enthusiast, with the best products at the best prices.
Product range of the company includes: