Radico Khaitan (RKL), established in 1943 as Rampur Distillery, is one of the India's oldest and largest liquor manufacturers. The company owns three millionaire brands namely 8 PM Whisky, Contessa Rum and Old Admiral Brandy.
Its 8 PM Whisky brand sold one million cases in first year alone creating a record or any Indian or foreign brand operating in India. Due this it became first brand in the liquor industry to make it to the Limca Book of Records.
Radico Khaitan has been successful in creating brands in various segments of whisky, rum, brandy, vodka and gin. In 1997 the company got merged with Abhishek Cement and was renamed as Radico Khaitan.
Its Rampur distillery located at Uttar Pradesh is one the largest distilleries in India and a leading manufacturer of Extra Neutral Alcohol, Rectified Spirit and Anhydrous Alcohol. Recently grain distillery was added to the existing distillery increasing it production capacity from 60 million litres p. a to 90 million litres p.a.
Company’s manufacturing plants are located at Uttar Pradesh, Rajasthan, Andhra Pradesh, Uttaranchal and Haryana.
The company entered into 50:50 joint venture with Diageo Radico Distilleries to market Masterstroke Whisky.
The company has presence in 30 countries and offers a unique 5cl Sachet pack for greater market penetration and owns largest distilleries in Asia and produces Extra Neutral Alcohol from molasses and grains. It is the largest exporter of Extra Neutral Alcohol from India.
In 2010 Radico Khaitan Ltd. Launched New Brandy Annoints Radico Success rides On Solid sales Growth.
Whisky- It launched 8 PM whisky in 1999, which later became one of the biggest brands. Later it launched various brands like Whytehall, Rampur No.1, Radico Supreme Gold, Special Appointment and Old Admiral.
Rum- Under this it has launched 8 PM Bermuda, Contessa and Old Admiral.
Brandy- It markets brandy under the name Old Admiral and 8 PM Excellency Brandy.
Vodka- It markets vodka under brand name Contessa and Magic Moments (remix and grain). It has made bollywood star Hrithik Roshan their brand ambassador for this segment.
It also manufactures Gin and markets under the brand Magic Moment and Contessa.
2010Monde Selection Award - Gold2011
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