Wire and Wireless (India) was formed as a part of the de-merger of Zee Entertainment Enterprises (ZEEL, earlier known as Zee Telefilms) where the all the cable TV distribution business between ZEEL and Siticable Networks was transferred to WWIL. Previously, Siticable was a wholly-owned subsidiary of Zee Telefilms.
Right from it inception, the company is engaged in business of providing content through analog cable system from the broadcaster to the Local Cable Operators (LCOs). The company installed CAS (Conditional Access System) networks in Delhi, Kolkata and Mumbai. WWIL also offers content through digital cable system, internet and allied services.
SITI Cable Network Limited is one of India's leading Multi System Operator (MSO). With 56 analog and 14 digital head ends and a network of more than 12000 Kms of optical fibre and coaxial cable, it provides its cable services in India's 60 key cities and the adjoining areas, reaching out to over 10 million viewers. The company offers services such as Digital Cable Television, Analog Cable, HITS Satellite Television, Broadband and Local Television Channels. It also provides value-added features like Video on Demand, Pay per View, Electronic programming Guide (EPG), gaming through a Set Top Box (STB). it provides all these services under the brand name SITI.
Essel Group (Parent Company)
Essel Group was established in 1976 with commencement of Rama Associates -- a commodity trading and export firm. Today the company has presence in various industries such as media, packaging, entertainment, technology-enabled services, infrastructure development and education. The company has employee strength of 8,000 people. Besides Wire & Wireless (India), the group has business interest in Intrex India, Essel Propack, ETC Networks, DNA, Zee News, Dish TV, Procall, Cornershop, Pan India Network Infravest, Zee Entertainment Enterprise, Digital Media Convergence, E-City Property Management, Suncity Projects, Essel Sports, Zee Interactive Learning Systems and Asian Sky Shop.