Sterling Holiday Resorts (India) Ltd (SHRIL) was originally incorporated as a private limited company on May 22, 1986 under the name of Sterling Holiday Resorts (India) Private Limited. The company was converted into a public limited company as Sterling Holiday Resorts (India) Limited vide fresh certificate of incorporation dated December 11, 1989 issued by Registrar of Companies, Tamil Nadu.
SHRIL is in the business of developing and running holiday resorts, hotel, restaurants etc. It has holiday resorts at various cities including Ooty, Kodaikanal, Goa, Manali, Munnar, Puri, Darjeeling, Lonavala, Gangtok etc.
Sterling Holiday Resorts (India) Ltd. is the world’s largest timeshare selling company in the world and has 80,000 strong member base. Sterling Holiday is a leader in the promotion of this unique concept. Its success amongst people is clearly indicated as, more and more become members.
SHRL has branded its timeshare schemes as Happy Vistas, Heritage, Sterling Crown and Sterling Grand. In FY'97, the first heritage resort at Swamimalai was made operational under 'Inbound Tourism' aimed at the foreign tourist. SHRL's other activities include export of a variety of items.
Business area of the company:
The company offers holiday to its customers through its holiday exchange programme at lake resort in Kashmir, Beach resort at Goa and Hill resort at Lonavala. The company’s another resort at Kodaikanal consists of 100 apartments.
At present it offers 11 operational resorts to holiday in. Moreover one can holiday in over 3000 resorts spread across 80 countries through its international tie-up with Resort Condominiums International (RCI), India.
In 2011 Sterling Holiday inaugurated its 15th Resort - Woods n Spice in Thekkady, Kerala.