Sungold Capital was incorporated in 1993, operates in the three distinct areas of media & entertainment, trading and finance.
The company’s focus is to build further upon the success of its maiden release of the Hindi feature film 'Kya Hum Zinda Hain' through Sungold Entertainment, its media and entertainment division. The DVD, television rights and international rights have been bought by SHEMAROO, a leading distributor of movies in India. Additionally, four documentary films have been produced on sensitive issues like AIDS awareness, anti-smoking and saving the girl child, which were broadcasted by various NGOs and appreciated for its message and impact. Production, post-production and distribution would be the areas of focus going forward.
The financial division is looking at microfinance, especially in the rural and mid-sized towns with the reach of its other divisions. Different delivery models are being considered and there will be an effort to establish a symbiotic relationship between the participants and the company. Farmers and small-time producers in Andhra Pradesh have been identified, and the microfinance initiative will be launched initially on a pilot basis before getting into bigger investments. The company has also been accepted by India’s leading finance and infrastructure development company ILFS as an institutional equity broking partner.
In the trading area, the company has a strong presence in the cotton trading business through its divisions Kirti Corporation and S Arpan Enterprise, which are leading cotton merchants and commission agents in Gujarat. Kirti Corporation has a rich experience of more than 35 years in the business of cotton and has distinguished itself as a raw cotton manufacturer and exporter. Some of the clients include Gujarat Ambuja Exports, Arvind mills, Soma Textile Mills, Indocount industries, and SCM Textiles among others.
The registered office of the company is located at 205, Jeet Complex, Near Jain Temple, CG Road Navrangpura, Ahmedabad, Gujarat-380009.