TIPS Industries (TIL) incorporated in 1996, is among the leading media companies in India. The company started by Taurani brothers in the year 1975. Back then they used to trade in LP's (Long Playing Phonograph Records) for three of the biggest companies in India - HMV, Music India and CBS.
Two year later i.e. in 1977 they became the biggest dealers for these companies in Western India.
The core business of TIPS is music promotion which is why today it is amongst the leading music companies in India. Besides promoting music the company also engaged in film production, film distribution and event management.
Under music production segment, the company started its journey by producing music for Marathi and Sindhi titles which later got widened into other languages.
Under Music, TIL owns 3,500 titles out of which at least 10 have been 10 million sellers and over 15 have grossed more than 5 millions in sales and another 20 have bagged sales of about a million. To add to its credential, Company holds highest number of gold and platinum discs then any record label in India.
The company also holds copyrights of soundtrack of at least 50 Hindi movies. To acquire soundtrack copyright of every film the company invest about a million dollars and another million dollars is spent on promotion.
The company has marketing network of 1000 wholesalers that has a reach to more than 4,00,000 retailers across India. The company operates two factories that are well equipped with machineries brought from Italy and Denmark. These factories have capacity to deliver more than 1,50,000 cassettes per day to the Indian market.
Under Film production, the company has produced films like Footpath, Ishq Vishk, Fida, Race, Raaz, Kya Kehna, Raja Hindustani, Jab Pyaar Kisise Hota Hai and many more.
The key factors affecting the music industry are non-physical music such as online music downloads, radio stations and music television channels. The non-physical music segment is anticipated to be worth Rs. 2.5 billion by the end of 2012. Physical sales will continue to dominate the industry simply by the sheer volume of units being sold and the decreasing prices for the same. TIPS Industries is bound to gain from this scenario.