Virat Crane Industries Limited was incorporated on June 18, 1992 as a private limited company under the provisions of the Companies Act 1956 in the state of Andhra Pradesh. The company was converted into a public limited company with effect from December 2, 1992 in terms of Special Resolutions passed on July 16,1992 U/S 33(1)/44 of the Companies Act 1956.
G.V.S.L.Kantha Rao has proved his sterling mettle in promoting the first joint-stock company of the group - Virat Crane Industries Limited. The rich legacy of experience, expertise and wealth of wisdom inherited from his illustrious father spiral the fortunes of the company to stellar heights.
Virat Crane Industries Limited has a landmark of achievement with premium products from the house of Crane, ‘Crane Gutka’ and ‘Crane Fruit Masala’ which are sensational favorites in South India. The rich recipe for success, the expert touch, the state-of-art know-how is all provided by the man who made it possible - Shri. Grandhi Subba Rao. Strengthened and reaffirmed by G.V.S.L.Kantha Rao's strong belief that advanced technology is a pre-requisite for Crane's outstanding quality outputs, sophisticated machinery has been absorbed to guarantee consistently superior products of unmistakable quality.
The processing by crushing, drying and mixing is performed on semi automatic machines and packing is done on totally automatic 'Form-Fill-Seal Machines'. Conforming to vital standards in quality, the products are aesthetically packed in metal film polyester pouches, which are attractively designed to please the eye.
Together with advanced technology and adept workforce, Crane has claimed its pride of place as the unchallenged leader. Masterminding marketing strategies with an expertise ingrained by instinct.
Fulfilling the needs of millions of satisfied customers all over India, Virat Crane Industries Limited now plans to reach Overseas Markets. Committed to high technology, Crane has the ability to innovate and excel in every task and across every activity, inviting the future in to the present and embracing every opportunity.
Business area of the company:
The company is engaged in the manufacturing of Gutka, Pan Masala and Fruit Masala. The company is also engaged in the manufacturing of ghee products through its subsidiary Durga Diary, which it acquired in last fiscal.