Zee Entertainment Enterprises was previously known as Zee Telefilms, which was founded in October 1992 as a content supplier for Zee TV -- India’s first Hindi satellite TV channel. It was promoted by Subhash Chandra, one of India's leading entrepreneurs who sought to establish Zee as an 'infotainment' company focused on the convergence of media and communications.
Early in Zee's history, Subhash Chandra and the STAR group of companies entered into a joint venture for television broadcasting in India. When News Corp acquired the satellite distribution business of STAR, News Corp de facto became a partner of Zee. To further develop the relationship, News Corp and Zee subsequently co-founded Siticable -- one of the leading cable MSOs. In March 2000, after a six-year joint venture, Zee bought News Corp's stake in both -- the broadcasting business and Siticable. People at Zee have built a diverse portfolio of leading businesses over time and have taken a host of strong company-wide initiatives that drive growth and increases efficiency. Zee has a very strong consumer-connect and a set of common values that allows it to face any environment with confidence.
Business area of the company
Zee has an integrated range of businesses, encompassing the content-to-consumer value chain of media and entertainment business. Zee is a pioneer in India, in every aspect of content aggregation and distribution through satellite, cable and Internet.