Aditya Birla Fashion and Retail (ABFRL) has launched its first ‘Forever 21’ fashion brand store in Chennai for its young and fashion-conscious consumers. With this company has strengthened its foothold in the Southern market with a foray in Tamil Nadu. With this new store, the brand has increased its store count to 14.
The store is spread over 10,000 square feet of retail space and is located in the heart of the city at the Express Avenue Mall. The store will showcase the Spring Summer collection and will stock a wide variety and range of chic fashion at competitive prices. As part of the promotions, the brand will present the first 200 shoppers with a gift voucher worth Rs 1,000 each.
Aditya Birla Fashion and Retail altogether hosts India’s largest fashion network with over 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.