Forever 21, a leading fast fashion brand from Aditya Birla Fashion and Retail has strengthened its foothold in Mumbai with the launch of its 4th store, taking the total count to 15 stores in India. The brand has gained immense popularity among the young and fashion conscious consumers and is bullish on retaining its position as the most preferred fashion destination. Having established a strong affinity with fashionable Indians in Mumbai, Delhi, Bangalore, Chennai, Pune and Hyderabad, Forever 21 creates a new fashion destination for the uber-stylish Mumbaikars with its 4th store at Phoenix Market City. Bringing global trends and runway fashion closer to the fashionistas, Forever 21 promises to provide a fashion journey with the latest looks and Spring Summer 17 collection.
Forever 21’s new store is spread over 12000 sq. ft of retail space at the Phoenix Market City mall located in the heart of Mumbai. The store will stock the exclusive Spring Summer 17 Collection and make hi-fashion even more accessible at affordable prices. Complementing Forever 21 apparel and accessories, the store will feature the retailer’s other brands, including 21MEN, a line of fresh, fast fashion for men of all ages; Love & Beauty a cosmetics line; and Forever 21’s lingerie and shoe line.