Bajaj Electricals has entered into a trademark licence agreement with Morphy Richards of United Kingdom to renew the exclusive license for use of trademark ‘Morphy Richards’, for a further period of five years from April 25, 2017, on payment of royalty. The Company has been procuring the products from the manufacturers and/or importing from any other country for marketing the same in India under the License User Agreement since April 2002 and has established the brand well in the premium segment. With the renewal of license, the Company would be able to leverage its brand positioning in Indian markets as well as SAARC countries to further consolidate and gain a considerable market share.
Bajaj Electricals is an electrical equipments manufacturing company. It is engaged in the manufacturing of domestic appliances such as water heaters, mixers, food processors, microwave ovens, air coolers, steam & dry irons, etc.