Balaji Telefilms’ wholly owned subsidiary - ALTBalaji has entered into a strategic partnership with leading mobile brand Micromax, to help its users get access to exclusive ALTBalaji content. The partnership will enable users to have easy access to ALTBalaji mobile platform’s exclusive and original content on the go as the Micromax smartphones will come pre-loaded with the app.
ALTBalaji, the subscription based digital entertainment platform will be commercially available from mid-April onwards. The app will be launched with 6 new shows and will be followed with a new show every 15 days for its viewers to binge watch. The content is created by some of the best talents of Indian Entertainment industry including critically acclaimed directors and actors.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.