Britannia Industries has signed a non-binding Memorandum of Understanding (MoU) with Chipita, a Greek Company for exploring certain business opportunities. The company is in advance stage of discussion with Chipita to finalize definitive agreements which includes Joint Venture Agreement. The company will inform once the partnership is established and agreements are signed.
Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.