In order to encourage cashless transactions in the country, DishTV has tied up with ICICI Bank, India’s largest private sector bank by consolidated assets, to make payments and recharges easier. The association enables subscribers of DishTV to recharge their connections on any Unified Payment Interface (UPI) enabled app and through *99#, a National Unified USSD Platform (NUUP) in a hassle free and cashless manner. With an aim to increase digital transactions, DishTV, in association with ICICI Bank, will be rolling out special offers for its customers. DishTV subscribers can benefit from 50% cashback (up to Rs 100) on their first UPI merchant transaction from ICICI Bank’s iMobile or Pockets app.
Dish TV is Asia Pacific’s largest direct-to-home (DTH) company and part of one of India’s biggest media conglomerate - the ‘Zee’ Group. Dish TV has on its platform more than 600 channels & services including 30 audio channels and over 60 HD channels & services.