Lux Industries has roped in actor Varun Dhawan as the new brand ambassador for LUX Cozi. By signing Dhawan LUX Cozi is taking a leap in the process of repositioning itself among young audiences.
Hoardings featuring Varun Dhawan have already come up in the metro cities. The company will now take the campaign to print advertisements, while the electronic media campaign is expected to be released across the general entertainment channels, news, movie and music channels soon.
Lux Industries manufactures and sells knitwear in India. The company offers a range of innerwear for men, women, and children. It also exports its products to the Middle East countries.