Manpasand Beverages, one of India’s leading fruit juice players, is setting up a plant in Sri City with an investment of around Rs 150 crore to cater to the demands of Tamil Nadu and other key southern markets. The company is aggressively expanding its reach in Tamil Nadu to take advantage of the ongoing cola ban in the state. The pure play beverage company has built a robust network of dealers and is adequately equipped to cater to the demands of the southern markets in the summer season.
The company’s Fruits Up, a range of carbonated fruit drinks and premium fruits juices, and flagship brand, Mango Sip, are now available at more than 8000 retail outlets across the state. These outlets include standalone retailers, small provision stores and modern retail stores, such as Reliance Mart and Heritage. The company has built up a robust dealer network consisting of distributors and super stockists.
Manpasand Beverages is India’s only pure play beverage company with a flagship brand, ‘Mango Sip’.