Majestic Research Services and Solutions (MRSS), has entered into strategic partnership with Wakoopa, an Amsterdam-based company specializing in behavioral data. This business alliance marks the launch of Wakoopa Hub in India, a new behavioral data marketplace.
Wakoopa Hub provides behavioral data to market researchers through a global network of panel companies that have implemented Wakoopa technologies into their panel. This marketplace broadens industry access to behavioral data while simplifying the purchase process and driving economies of scale.
Under this partnership, the company can now offer digital behavior data from PC or mobile devices helping clients capture a 360 degree view of their specific target audience's digital journeys. Clients can use this to build digital profiles of their consumer segments or understand the path to purchase with richer insights than what can be provided from survey research alone.
MRSS has wide range of offerings such as Eye Tracking, Mobile Analytics, Video Analysis, Facial Recognition, Digital Tracking, Online Communities, Neuroscience, Emotional Analysis, automated audience measurement, sensory sciences, etc.