PVR Cinemas is reportedly planning to invest Rs 15 crore on 10 Virtual Reality (VR) lounges across some of its properties in India. While it has kicked off its first VR Lounge in Noida on March 20, the company is planning to open similar lounges in Mumbai, Delhi and a couple of South Indian cities over the next 6 to 8 months.
The VR lounge will allow film buffs to experience a new dimension of entertainment while they wait for their film to begin. This idea of VR lounge came last year and the company partnered with HP for the latest ground-breaking technology.
PVR is the largest and the most premium film and retail entertainment company in India. The company is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries. PVR now operates the largest multiplex network with 569 screens at 123 properties in 48 cities pan India.