Titan Company has entered into premium sarees and women's ethnic wear category under the brand name ‘Taneira’. The company has opened its first Taneira store in Bengaluru. This new store has a collection of handwoven sarees and ethnic wears from across the country with products ranging up to Rs 2.5 lakh. The company reached out to close to 200 different sources of weaves from across the country over 15 months before launching the store. Over the course of a year, the company will open a few more pilot stores across the country.
Titan Company is an Indian designer and manufacturer of watches, jewellery, precision engineering components and other accessories including sunglasses, wallets, bags and belts.