Welspun India (WIL) has entered into strategic agreement with Cotton Egypt Association (CEA) to promote and market Egyptian cotton products worldwide. Under the agreement, the two organizations will work together to create programmes for promotion of Egyptian Cotton logo in the retail markets across the globe.
The agreement will also help enhance the complete supply chain of the Egyptian Cotton starting from cultivation to the final product, which will also benefit the Egyptian farmer and the industry as a whole. The company will invest a sum of $3 million in a stage wise manner over next few years to support the joint initiatives. The Cotton Egypt Association, post verifying company’s quality and supply chain reliability processes, has granted the company the right to use the Egyptian Cotton logo for five years until 2022.
Welspun India is one of the world’s largest home textile manufacturers. With a distribution network in more than 50 countries and world class manufacturing facilities in India, it is the largest exporter of home textile products from India and a supplier to 17 of top 30 global retailers.